Some of them are current.
Some of them were character building.
All of them made sense at the time.
I’m a founder, creator, speaker, charity advocate and multi-hyphenate queen.
I’ve spent the last decade building websites, growing brands, launching ideas and generally refusing to sit still.
This site is where all of that lives in one place.







Not every idea is meant to become a long-term business.
Some were experiments. Some were eras. Some walked so the others could run.

Tiny clothes, big ambitions. One of my earliest “this could absolutely be a business” moments.

Networking and events for women doing life and business their own way.

A platform designed to help women grow their businesses.

One of the many examples of me refusing to have just one idea at a time.
A project I started to support women through Soul Sisters and help create more freedom, options and breathing room where it’s needed most.
Right now, we’re working towards raising £75,000 to support women who are leaving abusive situations, focusing on practical, immediate support when it matters most.
Because when someone is starting over, it’s not just emotional support they need.
It’s the basics.
Safe accommodation.
Essential items.
A bit of financial breathing room.
The kind of things that make the difference between being able to leave and having to stay.
It’s not about big gestures.
It’s about real, tangible help at the point it’s needed most.
I care a lot about more women starting businesses.
Not in a “quit your job and manifest it” way.
In a real, practical way.
Because having your own income, your own thing, your own independence – it changes everything.
And the reality is, women are still behind when it comes to business ownership and funding.
Which means it’s not a lack of ability.
It’s a lack of access, support and visibility.
A lot of what I do, whether that’s websites, SEO, FoundHer or content, is about making business feel more accessible, more understandable and more doable.
Because more women building their own thing means more options, more independence and more control.
And I think that matters.


Panels, podcasts, events, workshops, hot takes.
If there’s a microphone involved, I’ll probably have something to say.
For brand deals, partnerships, campaigns and interesting opportunities that make sense.